![]() ![]() But my gamewatch group came to the consensus that something is wrong with our country. The NFL did need to steer clear of adding to that fire aka frat-bro humor, sex appeal ads, and condescending spots. This year was an awful year for NFL publicity with elevator beatings, toddler corporal punishment, rape accusations, etc. Kat Gordon covered this year’s ad emphasis on cultural awareness in Adweek’s Super Bowl print edition, and she made some good points. Do this before looking at product usage feedback for answers for a more humanistic approach. To empathize, consider what someone does, thinks, feels, and sees about the topic or subject being redesigned.Patty Beirne at Sloan Center for Cancer Research said the employees with the most intimate patient knowledge were the housekeeping staff - they were the ones patiences opened up to most in times of desperation. When searching for insights, ask everyone along the interaction chain.Bar meetups are great for prototype feedback when focus groups are out of budget.If there’s time, include prototypes, even if not functioning, and videos of audiences using them. When communicating solutions, remember your audience could want a 1-pager, a 5-slider, a full deck, or a combination.Design Thinking can be defined as the marriage between thinking + doing for solutions to imagine ‘what could be’.Speakers: Miles Fitzgerald (Outlook), Jen Koenig (Coach), Patty Beirne (Sloan Center for Cancer Research, Parsons) Oh and in case you don’t read the news section.After attending a meet up in NYC on hurdles & learnings of implementing the design thinking process, I came away with a few thoughts to chew on. Where Saville, if he had ever been moved to devise or deploy such an ‘L’ in the first place, would have left it at that, Oliver goes on to add a variety of riches to play against it – the textures redolent of printing ink (which you can almost smell) and etching plates, the widely spaced artist/track listing (which in close up is a real delight), those colour bars inching in from the left and the bottom right corner (I’ve no idea what they’re there for, but they work) and that printed, not real, masking tape at the top. Just that one letter against Saville’s minimalism from last week speaks volumes about the two designers. Look at that first ‘L’ in the title, what a lovely gestural sweep. This version is rather lovely in itself with truly creative use of type typical of Mr Oliver. ![]() You’d laugh in the face of anyone offering you a copy wouldn’t you? Terribly overrated I’m sure you’ll agree. Here is a picture of that version replete with foliage for you to feast your eyes upon: There is an amazing, tremendously valuable wooden box limited edition of this 4AD compilation. ![]()
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